Latest Search Engine Optimization Strategies

Posted by admin

May 24, 2008

SEARCH ENGINE OPTIMIZATION
What is Search Engine Optimization?
Importance of Search Engine Optimization
Steps & procedure in SEO
Prices , costs & guarantee of our services
What is Search Engine Optimization?

Search Engine optimization is a process involving the design and other elements of your website to achieve high rankings is

search engines like yahoo,google and MSN for targeted keyword phrases.
Related words include,search engine rankings,search engine positioning .placement or even just high rankings.

Importance of Search Engine Optimization?

Internet surfers trust and believe that search engines rank highly the most relevant and credible site for a targeted

keyword phrase.This means that when your site appears on top, you are bound to get more visitors and traffic which will

improve on your business. Your website will be both a business and an advertising tool.
You will be ahead of your competitor thus you will dominate and widen your market share.You will be able to acquire more customers using minimum online advertisement.

Process and steps in SEO

Keyword Analysis.
This basically deals with how you expect your visitors to find your site .Which words will they type in the google or yahoo search to find your site. We evaluate your site and get the most frequently used keyword phrases in relation to the product or service that you offer.We give you the number of people who use a particular keyword.You can get this free in our Report.

Website Optimization:
After the keyword analysis,we turn to your site and optimize it for the keyword phrases that are crucial and important to your site.

Title:
The title of your site is one of the most important factors to achieving high rankings.Your title should have about 6 to 12 words,having the keywords in it. Focus is needed in this area.Do not optimize your site pages for many keyword phrases as this will lead to duplication! Instead,get a unique title for each page of your site. Each keyword phrase is given the same weight so avoid words like “..home page.” We advice you with the title and optimize it in a way that will help your site to be on top.Get a free evaluation report of your site to see more about your site title.

Meta Tags
Description tag:
As the word states,your site should have a meta tag that present in a few words,what your site is about .Keywords should not be left out, take care to ensure that your description is not too long!
Keywords tag:
Although these days most search engines no longer consider or give almost no credit to keywords tag,we do not render it as totally useless.In the keyword tag,include all the keywords for your site.Its also important to include the misspellings of your keywords e.g. accomodation vs accommodation.

Body Content.
When presenting your content that surfers will read,keywords matter a lot to search engines thus they must be used because their density will matter to search Engines. Caution: using allot of them can be considered as spam. And to the site visitor,your site will be untidy and with allot of repetition! Your site should appeal to both the search engines as well as the customer.
During your design,you must avoid heavy flash or images as this will affect the download speed of your website.See more on Web Design. We help you write good content that appeal to both the search engines and your customers.

Site Submission.
After optimizing your site, we submit your site manually to search engines .Google,yahoo and MSN consider search engine submission software as spam .Please do not use software to submit your site.Go to the add url page of each search engine.

Acceptance usually takes 3-8 weeks,so you have to wait until the engine crawls your site. Please do not over submit your site. Engines state that once a month is okay and more that that can lead to a penalty.

Directory submission. We submit your site to major directories and RELEVANT Africa directories or regional,since some of them are used by visitors to your site.Its important to read through the guidelines of each directory before submitting your site. Some of them require you to become an editor while others will charge you for inclusion. It can be a tedious process! that’s why you need to trust our expertise.Lets do the work for you.

Link popularity:
This is the most strongest factor in high rankings especially in google.Link popularity can be defined as having a clickable image or text link on another site,such that when its clicked,it leads to your site. Having a page of links in your site for other sites does not help your site but if its purpose is link exchange,its okay.The link has to be relevant for example a travel related site would need links from other travel sites. Irrelevant links can affect your rankings negatively.The words in the link text also matter .Linking is a wide sector and trading links also needs attention since its a tedious process.

Prices,Costs and Guarantee.
Search engine optimization is cheaper compared to the traditional media advertising.Its a 24 hours sales force and good at maximizing and dominating your competitor.Its potential is great, it can bring a lot of traffic to your site. The costs vary depending on the competitiveness of a certain keyword phrase and other factors.The price may vary from US $100 to $ 2000 dollars per month.

Payment is done for the first 6 months, after which the monthly plan starts. We promise to refund all money if you don’t get to the top rankings but this is very hard to happen.

Search engine optimization is an ongoing process .Search engines have a tendency of changing the alogarithms to determine rankings. More still,your competitors are not asleep! they are also working day and night to get where you are! We need to
monitor your site performance,and other technical factors.That is why we carry out business throughout the year to ensure that you maintain the lead.

To get to top positions in search engines usually take between 4 to 6 months. Be ware of companies that will guarantee top rankings in a few days. Or with quick results. Most of those companies use spamming ,which violate the search engines code of conduct and thus leading to the banning of your site from search engines.

Clients
We have worked for many Companies across Africa.We have many clients but sometimes many of them want to keep it confidential since they are in very tense and competitive situations. But We announce a Website of the month we have optimizing.

Where to Submit Your Blog, Directories with Pagerank and High Traffic
http://dir.

Why you should use Cuil for SEO Benefit
Its just the new kid on block when it comes to search engines but sooner or later it will have effects and traffic which you will need.

Search Engine Optimization